Dissemination of Culture in a Networked World: The Influence of Network Structure on the Outcomes of the Axelrod Cultural Model

This paper investigates the effect of network structure properties on the outcome of a well researched information dissemination mechanism. Using a computer simulation, the impact of network transitivity, centralization and density on both process variables and final outcomes are tested. The key finding of this simulation include a process model where the network structure properties only influence the velocity of convergence, which in itself influences the final outcome of the convergence mechanisms (final number of cultures).